Levi’s: Artificial Laser Focus Group
Director: Paulo Torres
Production Company: Five Towers
Jaden Smith continues to make waves in the fashion industry. The New Balance ambassador and collaborator has just linked up with Levi’s for a limited edition capsule collection honoring the DIY (do-it-yourself) movement.
“I had a lot of fun working on this collection,” says Jaden Smith about his inspiration behind the Artificial Laser Focus Group graphic. “It embodies my desire to cut through a room with bright light, like a laser.”
