New Balance: Up In the Clouds

Production Company: Five Towers
Director: Moises Arias
Producers: Paulo Torres

Jaden gets put in a tricky situation up in the clouds when he finds himself needing to take a big leap of faith.

This project was a lot of fun to shoot and was done entirely on a green screen stage. With the help of on-set previz in the monitors the team was able to confidently make creative decisions. Our visual inspiration was Michelangelo’s frescoes on the ceiling of the Sistine Chapel. To help blend the VFX together the last step was to use a 35mm film-out process.

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